How do you model your Customer Lifetime Value?
I recently wrote a blog post for Periscope on using an exponential decay model to calculate CLTV (publishing to a https://www.periscopedata.com/blog/ near you soon). What type of analytical models do you use for defining your CLTV? Here is a quick set of charts from the blog post for reference of the impact of model selection (almost 2x higher CLTV based on model!):