Define Cohort Activity Values ">=" vs "="
When I was segmenting different cohort activities I was using ">=" definition to understand the different group results.
For example... let's imagine that it was Add-To-Cart distinct segments to understand their conversion:
1ª Segment: Add-To-Cart >= 1 :: CR: 5%
2ª Segment: Add-To-Cart >= 10 :: CR: 25%
3ª Segment: Add-To-Cart >= 20 :: CR: 28%
But my superior said instead I should be using "=" definition ... that would end up like:
1ª Segment: Add-To-Cart = 1
2ª Segment: Add-To-Cart = 10
3ª Segment: Add-To-Cart = 20
The problem is that the conversion values are 0 or strange values... so I'm not sure if he was right :P
Any help please?? :)